RI Foundation, Bank Newport and State Tourism Regions Join Forces for Buy Local RI Program
The marketing campaign makes a comeback to help support local businesses and tourism during the winter months.
The holiday season is a perfect time to support local businesses and shop small. Rhode Island Foundation and BankNewport have relaunched their Buy Local RI campaign to support local businesses and tourism during the winter months.
People who wish to express their support for local businesses are encouraged to post on social media about what they buy and where and include the hashtag #BuyLocalRI. The Buy Local RI website is promoting a list of “100 Ways to Shop Local” that includes ideas for dining, shopping and things to do in the state.
The campaign will run until February when tourism is usually slow. Advertising campaigns will be paid for by BankNewport and the participating regions will be using the Buy Local RI brand and logo and businesses will be featured on the website.
The campaign partners with and was developed in part by the Blackstone Valley Tourism Council, Block Island Tourism Council, City of Warwick, Discover Newport, Providence Warwick Convention and Visitors Bureau and South County Tourism Council.
“Small businesses are the backbone of Rhode Island’s economy, we all know someone who is connected as an employee or owner – they are our friends and neighbors, and need our support,” says Neil D. Steinberg, president and chief executive officer of the Rhode Island Foundation. “As the state’s community foundation we’re glad to partner with BankNewport and the state’s tourism regions to bring this campaign to life.” goprovidence.com/buy-local-ri