Farmaesthetics Revisits its Roots with New Pop-Up at Sweet Berry Farm

The local skincare brand's new location will feature signature offerings like rejuvenating bath and body oils, herbal facial cleansers and more.
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Photography by Maaike Bernstrom

Brenda Brock, founder of natural skincare brand Farmaesthetics, has been fine-tuning her luxurious formulations since she began selling them at an organic Middletown farm stand twenty-two years ago, just down the road from Michelle and Jan Eckhart’s Sweet Berry Farm. 

This summer she came full circle, opening a sweet and chic pop-up at Sweet Berry Farm inside a renovated tool shed, thanks to help from her daughter, Lela Barclay de Tolly, Farmaesthetics’ art director.

Like many other businesses during the pandemic, Farmaesthetics closed its flagship location (on Bellevue Avenue in Newport). The move gave Brock time to think about her next steps and look for new environments.  

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Photography by Maaike Bernstrom

“We started to think about unique locations that aligned with Farmaesthetics’ sensibilities and aesthetics,” Brock says. “I have
always admired Michelle from Sweet Berry Farm and her aesthetic, and we have always supported each other as women in business and entrepreneurs.”

The adorable shed is outfitted with a black-and-white checkered floor, open shelving, wood beams, bundles of dried lavender from an employee’s garden, handmade tables by Brock’s husband, ceramic mixing bowls from Marley Made, vintage chairs and family heirloom paintings on the wall. 

“I wanted to keep the pop-up sustainable and local, supporting local creators and artists,” says Barclay de Tolly.  “It was heartwarming being able to reimagine my mother’s original farm stand, creating a modern-day iteration of what her business has grown to be.”  

Visitors can enjoy fall festivities on the farm, then head inside the shop to try the brand’s signature offerings like rejuvenating bath and body oils, herbal facial cleansers, sweet milk exfoliators and lavender-milk scented candles hand-poured in Paris. Open Thursday–Saturday, 11 a.m.–6 p.m., through Oct. 31. farmaesthetics.com 

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Photography by Maaike Bernstrom