Wickford Appliance Challenged Public to Watch Ice Melt, Guess and Win
The store asked customers to predict the day, hour and minute that the ice sculpture at the Pawtucket store will melt for a chance to win a high-end Weber grill.
Who knew watching ice melt could be so fun? For the third year in a row, Wickford Appliance is challenging the public to predict the day, hour and minute that the ice sculpture of a life-sized outdoor kitchen will melt at the Pawtucket store. The winner will receive a Weber Summit Gas Grill (estimated to be worth $2,199), while second and third place winners will both receive a $1,000 shopping spree.
“We started this contest in 2018 to bring some fun to our storefront,” says Tim Chaput, owner of Wickford Appliance. “The contest has really caught on, and last year, we had 30,000 views of the live event.”
The sculpture, installed by Brilliant Ice Sculpture of Lawrence, Massachusetts, is seven-and-a-half feet long and fifty feet high, consisting of twenty-one blocks of ice, carved and fused together. The ice sculpture weighs 6,700 pounds, according to Don Chapelle, owner of the company.
Guests were encouraged to stop by the store at 207 Newport Ave. in Pawtucket to view the display and cast their guesses, which had to be submitted online. They had until Wednesday, July 7, at 5 p.m. to place their guesses at wickfordappliance.com.
“We’ll be here around the clock watching the ice melt, and we’ll do some live chats along the way,” says Chaput. “It’s loads of fun and was a very tight race the past two years. This year will probably be no different.
“What we can predict is a big smile on the face of our winner,” he continues. “This Weber grill will be awarded to someone just in time for prime grilling season.”