Rochelle LaRue Gallo opened her first store when she was just nineteen, and seventeen years later her coastally located boutiques in the City by the Sea, as well as Mystic and Watch Hill, are go-to outposts for locals and vacationers. The employees act as personal shoppers, assisting every woman in finding something she will look and feel beautiful in. Dress up or dress down in brands such as Free People or Tresics for a preppie or boho, flirty but classy and perfectly feminine outfit.