LIVE IT UP IN DOWNTOWN PROVIDENCE

The Providence Performing Arts Center was the site for the November 13th launch party for “Live it Up’ — a new branding campaign for downtown Providence. The event (and the campaign) was the brainchild of the Downtown Marketing Advisory Committee, a group of partner organizations which includes the Downtown Merchants Association, The Providence Foundation, the Downtown Improvement District, the Downtown Neighborhood Alliance, Cornish Associates, the Arts & Business Council of RI, the City’s Department of Art, Culture and Tourism, The Greater Providence Chamber of Commerce, the Providence Tourism Council, and the Providence Warwick CVB.