Kiel James Patrick to Open First Retail Location in Newport, Rhode Island
The store will feature its growing apparel line and trademark KJP bracelets, jewelry and accessories on Bowen's Wharf in May.
Rhode Island-based Kiel James Patrick will open a flagship store in Newport by Memorial Day. It has been a long time coming for the accessories and apparel company — founded by Kiel James Patrick and his wife Sarah Vickers — but the brand was waiting for the right location to expand to retail bricks and mortar. “It had to be the perfect location if we were going to do it,” says Jeremy Savage, KJP’s president and chief operating officer. “Bowen’s Wharf is where it had to be.”
This past January, they learned that the Narragansett store, located at 3 Bowen’s Wharf for more than three decades, was relocating. “We had flagged it as a location we wanted to be in, and the space was going to be available in two months,” says Savage. “That started a fast-paced timeline of negotiating and signing a lease, and the last two months have gone at a crazy speed with architects, designers and contractors. We want it to be our flagship store and reflect the brand.”
The store will stock its trademark KJP bracelets, jewelry and other accessories, but it will mainly showcase its growing apparel line, including pigment-dyed pants and shorts, shirts, dresses and a collection of spring/summer cotton sweaters that are made in Fall River. “There’s more new product than at any other point in the history of the company,” says Savage. The sweaters — which will include striped roll neck versions and crewnecks with nautical symbols like anchors, whales and sailboats — are slated to be one of the best sellers. “Even if it’s ninety degrees during the day, you always need one at night, especially in Newport,” says Savage.
The store will sport a clean, white palette but it will have a coastal and nautical theme with pops of color from Victorian beach cabana-like changing rooms. “The quintessential Newport beach cottage would be the best way to put it,” Savage says. Nautical flags will hang on the exterior spelling out Kiel James Patrick and Rhode Island, and there will be a brass golden retriever modeled after Kiel and Sarah’s, dog Bennie.
Kiel James Patrick hopes to open the store by Memorial Day, a peak time for visitors traveling to Newport. The company is opening its first retail location during challenging times for bricks and mortar shops, because, Savage says, it’s essential to the brand. Personalities spotted on the @KJP Instagram account will also be working and hanging out at the store on a regular basis.
“This is about growing awareness of the brand and having an opportunity to tell our story to our Rhode Island community,” says Savage. “I think there are a lot of people in Rhode Island who don’t know who we are, especially if you aren’t on Instagram. And this is an opportunity to make that presentation to a different group of Rhode Islanders, and New Englanders. It’s important for us to be there in person to do that.”
And what better location than on Bowen’s Wharf. “It’s where we spend a lot of time in the summer,” he says. “It’s one of our favorite spots in Rhode Island.” kieljamespatrick.com
Read More: Inside the Photo-Ready World of Kiel James Patrick: How the designer went from his Warwick backyard to international appeal.